Ragnarøk is not an ordinary clothing company. We emphasize and value the production of sustainable, fair, and durable clothing while taking a leading role in reducing the global CO₂ output of the broader industry. We will maintain a transparent and participatory engagement with our community, or partners, which we define as everyone who is connected to our company in some way, from the person wearing to the person making the clothes, because they are an integral part of our story. We are convinced that the only way to achieve mutual trust and faith in the business is to aim for total transparency in every step of production and retail as well as broad and democratic customer and employee involvement, creating an interacting community which we believe will enable us to continuously define and re-invent the company. This is why we put an emphasis on developing Ragnarøk together. We see our community and partners as essential parts of our company and of our efforts to realize our vision for the fashion industry.
(Picture: Samuel Wagner)
We dream of a world where people do not have to ask or wonder if what they wear can be considered as ‘good’, because everything that is produced can be considered ‘good’. We are not there yet. The fashion industry, particularly the large fashion companies producing fast fashion, is one of the biggest polluters on the planet. Clothing has become comparable to a plastic bag; only briefly used, then disregarded and exchanged for a new one without much thought. This is where we start. We want to create a company that leads the way to an alternative industry, where clothing is appreciated for its value. But not just the clothing, also the people involved in making it and the planet that makes all this possible should be appreciated accordingly.
This is why we created Ragnarøk.