Promises
The promises we make
- We will fight fast fashion and revolutionize the industry
- We will reinvent the way we think about fashion and value it
- We will eliminate waste from all our production and distribution processes
- We will make every actor/contributor/collaborator transparent and accessible to our customers
- We will look for better ways to do what we do since we know there is always room for improvement

(Picture: Samuel Wagner)
How we aim to keep our promises
- We will produce durable, transparent, ethical & sustainable clothing that allows our customers to express themselves and reflects their values
- We will fulfil an ‘educational mission’, transparently show where our clothes come from and what their true cost is
- We will design a circular production cycle, doing good along the entire cycle
- We will reduce the massive carbon footprint of the fashion industry by leading the way to carbon-neutral and even CO₂-negative individual consumption
- We will be open about our victories and defeats since they make us who we are

(Picture: Samuel Wagner)