Promises

The promises we make
  • We will fight fast fashion and revolutionize the industry
  • We will reinvent the way we think about fashion and value it
  • We will eliminate waste from all our production and distribution processes
  • We will make every actor/contributor/collaborator transparent and accessible to our customers
  • We will look for better ways to do what we do since we know there is always room for improvement

(Picture: Samuel Wagner)

How we aim to keep our promises
  • We will produce durable, transparent, ethical & sustainable clothing that allows our customers to express themselves and reflects their values
  • We will fulfil an ‘educational mission’, transparently show where our clothes come from and what their true cost is
  • We will design a circular production cycle, doing good along the entire cycle
  • We will reduce the massive carbon footprint of the fashion industry by leading the way to carbon-neutral and even CO₂-negative individual consumption
  • We will be open about our victories and defeats since they make us who we are

(Picture: Samuel Wagner)