Ragnarøk pledges to always take responsibility for its environmental impact. This means that from the very beginning, the sum of our carbon emissions is invested in carbon sinks. But that clearly doesn’t go far enough, which is why we took it one – or rather nine – steps further:
Between 2023 and 2032, we are growing out our partnership with EcoTree, up until our investments in carbon sequestration and biodiversity projects exceed our cumulated emissions 9 times!
We strongly condemn greenwashing, intentional misleading and fake transparency efforts! So many brands seem to be in denial about the scale of the ecological crisis we are in and see sustainability as a trend that is to be exploited to boost their sales.
As far as possible, we try to avoid terms that are misused by so many in the industry and differentiate ourselves through the degree of honesty we show.
As a mission-driven business, we do everything to stay true to our principles and the promises we make. One way is to keep as many business aspects as possible in our own hands and constantly assess if we are on track. But that’s not enough: How can anyone expect consumers to realize their spending power when the information they need to make better choices is withheld?
Ragnarøk provides YOU with all the information we can, so you can see for yourself whether what we claim is true!
All information about your product, it’s origins, the people involved and how to care for it can be found here, in one place. Because you deserve to know everything about the clothing you wear!