HONESTY

We intentionally chose honesty over transparency as we noticed so many brands are aiming (at least partly) at transparency in their communication, but completely leave out honesty. Things are called ‘sustainable’, ‘circular’ and ‘good’ without truly being any of these things. We want to put an end to widespread sugar-coating and the spread of wrong claims that in the end make everything more blurry, confusing and fake. It is time to cut the bullsh*t, call out greenwashing and reclaim the true meaning of circularity and sustainability!

HONESTY

CO-CREATION

Co-creation summarizes Ragnarøk’s approach to working with others, no matter their role in our value chain. We believe in encountering potential partners on an equal footing and with openness, as this guarantees a trustful relationship and the best way forward in creating the best possible solutions for the challenges of tomorrow. On top of that, we strongly believe that the economy of the future can only be built through sharing information, working together and joining forces!

CO-CREATION

REGENERATION

And finally, the urgent need for regeneration. Humanity has deteriorated the planet’s health in such dramatic speed that we are simply running out of time. Reducing the harm we inflict on nature can only be the first step in a much more holistic approach to climate change mitigation. Only by truthfully facing the true cost of our production and of overall (over-) consumption, we can introduce the right steps that help our planet heal. There is no time to lose, so let's get started right away!

REGENERATION

Component 22 – 1
DURABLE

Our t-shirts are made with the highest quality materials to

ensure durability and longevity. From the stitching to the

fabric, every detail is crafted to withstand wear and tear.

You can count on our t-shirts to hold up over time, no

matter how often you wear and wash them.

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ANTI-BACTERIAL

DURABLE

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COMFORTABLE

DURABLE

3 of 4
SO SMOOOOOTH

DURABLE

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DURABLE

Our t-shirts are made with the highest quality materials to ensure
durability and longevity. From the stitching to the fabric, every detail is crafted to withstand
wear and tear. You can count on our t-shirts to hold up over time, no matter how often you wear and wash them.

OUR IMPACT*

1a

Tencel™ from FSC®-certified origin, yarn produced by Lenzing Group

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2

Fabric from Händel + Diller, certified by OEKO-TEX®

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3

Fully manufactured in Zwolle

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1b

Tencel-Cork Fabric, commissioned by ONO Creations

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Distance

3.360 km

Water Use

49 litres

Emissions (CO2-equivalent)

0,96 kg

*compared to industry average

POCKET EDITION
BLACK

Ragnarøk Originals

impact breakdown

The distance travelled compared to the average shirt

4%

The water use compared to the average shirt

10%

The emissions transmitted compared to the average shirt

31%

PRICE breakdown

Ragnarøk will always make sure to provide you with maximum transparency in every step of our production and supply chain. The price breakdown gives you unique insights into the composition of the final price of our garments. Fashion brands generally avoid sharing information like this at all costs, as it exposes where and how they excert huge pressure on suppliers and manufacturers. Through this, they are directly responsible for appaling conditions in and around the production of their garments.
We are convinced that the insights we provide will not only allow you to dive deeper and gain a better understanding of our brand and processes, but that it will also allow you to be more critical of broad industry practices and ultimately make choices that are truly better!

THE ARRIVAL OF A

NEW
ERA

The world needs brands that are ready to face the facts. The world needs brands that want to do more!

THE ARRIVAL OF A

NEW
ERA

The world needs brands that are ready to face the facts. The world needs brands that want to do more!

what makes us different

LET'S BREAK IT DOWN

DURABLE

Our t-shirts are made with the highest quality materials to ensure durability and longevity. From the stitching to the fabric, every detail is crafted to withstand wear and tear. You can count on our t-shirts to hold up over time, no matter how often you wear and wash them.

ANTI-BACTERIAL

Our t-shirts feature advanced anti-bacterial technology that prevents the growth of odor-causing bacteria. Say goodbye to unpleasant odors and hello to freshness all day long. You can feel confident that our t-shirts will keep you smelling clean and fresh, no matter what.

COMFORTABLE

Our t-shirts are designed with comfort in mind. The fabric is soft and breathable, making it perfect for all-day wear. Whether you’re running errands or lounging at home, our t-shirts will keep you comfortable and relaxed.

SO SMOOOOOOTH

Our t-shirts crafted with a smooth finish that feels great against your skin. The fabric is silky to the touch and glides over your body with ease. You’ll love the way our t-shirt feel and look, making them the perfect addition to any outfit.

What we mean with

Sustainability

Supply chain

We focus on having the shortest, most simple and local supply chain for all our products. And all of this is available to you!

eco footprint

Being truly responsible means to own up to the full scale of the negative impact we still have and to reverse it!

fair labour

Everything we can do ourselves, we do ourselves! This ensures flexibility, and a guarantee for the best working conditions.

IT IS TIME TO

MAKE
IT WORK.

Initial one-to-one consultation, Health & Fitness Assasments Bespoke training program planing, Custom Nutrition plan & recipes. Weekly Progress Reviews

T-shirts

T-shirts