HONESTY

We intentionally chose honesty over transparency as we noticed so many brands are aiming (at least partly) at transparency in their communication, but completely leave out honesty. Things are called ‘sustainable’, ‘circular’ and ‘good’ without truly being any of these things. We want to put an end to widespread sugar-coating and the spread of wrong claims that in the end make everything more blurry, confusing and fake. It is time to cut the bullsh*t, call out greenwashing and reclaim the true meaning of circularity and sustainability!

HONESTY

CO-CREATION

Co-creation summarizes Ragnarøk’s approach to working with others, no matter their role in our value chain. We believe in encountering potential partners on an equal footing and with openness, as this guarantees a trustful relationship and the best way forward in creating the best possible solutions for the challenges of tomorrow. On top of that, we strongly believe that the economy of the future can only be built through sharing information, working together and joining forces!

CO-CREATION

REGENERATION

And finally, the urgent need for regeneration. Humanity has deteriorated the planet’s health in such dramatic speed that we are simply running out of time. Reducing the harm we inflict on nature can only be the first step in a much more holistic approach to climate change mitigation. Only by truthfully facing the true cost of our production and of overall (over-) consumption, we can introduce the right steps that help our planet heal. There is no time to lose, so let's get started right away!

REGENERATION

Component 22 – 1
DURABLE

Our t-shirts are made with the highest quality materials to

ensure durability and longevity. From the stitching to the

fabric, every detail is crafted to withstand wear and tear.

You can count on our t-shirts to hold up over time, no

matter how often you wear and wash them.

1 of 4
ANTI-BACTERIAL

DURABLE

2 of 4
COMFORTABLE

DURABLE

3 of 4
SO SMOOOOOTH

DURABLE

4 of 4
DURABLE

Our t-shirts are made with the highest quality materials to ensure
durability and longevity. From the stitching to the fabric, every detail is crafted to withstand
wear and tear. You can count on our t-shirts to hold up over time, no matter how often you wear and wash them.

POCKET EDITION, BLACK

Ragnarøk Originals

impact breakdown

The distance travelled compared to the average shirt

4%

The water use compared to the average shirt

10%

The emissions transmitted compared to the average shirt

31%